Marketing Operations Manager

We are seeking a highly analytical and creative individual to own our email marketing operation and drive lead process improvements. This role is pivotal in driving sales efficiency and generating qualified leads through email marketing and process improvements.

Location: Eastern, United States (Home Office)

 Responsibilities:

• Develop and execute targeted email campaigns aligned with overall marketing and sales goals.
• Build and segment email lists for maximum engagement and conversion.
• Create compelling email content and conduct A/B tests to optimize email performance.
• Optimize email content, subject lines, and calls to action for improved performance.
• Collaborate with the sales development team to identify and implement process improvements for lead engagement and conversion.
• Conduct ongoing analysis to identify trends, bottlenecks and provide actionable insights to optimize marketing and sales strategies.
• Oversee automation platforms and ensure data accuracy and integrity.
• Collaborate with cross-functional teams to improve marketing and sales efficiency.

Requirements:

• 3+ years of experience in B2B SaaS marketing operations, with a focus on email marketing and sales enablement.
• Strong analytical skills and proficiency in data analysis tools.
• Proficiency in CRM systems and marketing automation platforms (e.g., Marketo, Salesforce, Outreach, etc.).
• Excellent project management and organizational skills.

Advantages:

• Experience in the application security sector is preferred.
• Data-driven mindset with a passion for optimization.
• Proven ability to drive results and meet KPIs.
• Strong understanding of the B2B sales cycle and customer journey.
• Excellent problem-solving and troubleshooting abilities
• Excellent collaboration skills to work cross functionally

The Company: Mend.io offers an enterprise suite of application security tools designed to help organizations build and manage a mature, proactive AppSec program. Mend.io supports both developers and security teams by giving each team different, but complementary, tools to work with—enabling them to stop chasing vulnerabilities and start proactively managing application risk.

Our culture is open, inclusive, and engaging, and we work hard to foster a company where everyone feels valued. Mend is a company that lives by its values:

• We are passionate about excellence
• We see the world from the customer’s perspective
• We are better together

The Benefits: Mend.io lives out its employee-centric culture by providing comprehensive benefits to its employees:

• Competitive compensation
• Affordable Health Insurances (8 plans to choose from), Dental and Vision
• Flexible and Generous PTO
• 401k with company match
• Equity
• Paid Parental Leave
• Monthly Work from Home Allowance
• One Time Home Office Set-up Stipend for Remote Roles
• Monthly team social events (locally and virtually)
• Collaborative and innovative environment
• Leadership that supports and encourages professional growth and development

Mend.io’s EEO Statement

Mend.io is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment including hiring, training, advancement, and discipline will be solely based on merit and qualifications related to professional competence. Mend.io operates on a principle of mutual respect and acceptance, and every employee must follow Mend.io’s anti-harassment and anti-discrimination company policies.

Mend.io’s Diversity Commitment

At Mend.io, we believe bringing together diversity of experience and background creates a better place to work, a better product, and more opportunities to innovate. Mend.io is committed to doing its part to mend the equity gap, fostering a safe, inclusive environment to inspire and support employees to be their authentic selves and provide development opportunities for all.

#LI-Remote